Franchise opportunities available across our eight distinct culinary experiences.
Life & Brand Portfolio has quietly built one of the most significant privately owned restaurant groups in South Africa. From its early beginnings with Harbour House in Kalk Bay, the group has expanded into a multi-brand portfolio that now operate more than 50 restaurants across South Africa and the wider SADC region. What sets Life & Brand apart is not just its scale, but its approach. The group has nurtured some of the country’s most recognizable dining names — including Tiger’s Milk, La Parada, Harbour House, and Old Town Italy — balancing creativity and consistency with a strong sense of culture. These brands don’t simply serve meals; they create spaces where people gather, celebrate, and return to time and again.
Dynamic and popular, known for its “dude food,” craft beers, and lively, contemporary vibe.
For our partners, the appeal lies not only in the strength of the brands but in the backing of a group that understands every layer of the business, from supply chain to marketing, we provide the tools and support to scale your success from day one. Life & Brand’s vertical integration and track record of success provide a platform for growth that few in the sector can match.
Benefit from our established brands, loyal customer base, and a business model that has proven successful across diverse markets.
Our central kitchen provides pre-prepared and pre-portioned ingredients directly into restaurant to ensure consistent quality, operational efficiency, and better cost control.
Leverage our national marketing campaigns, strong digital presence, and local store marketing support to drive customer engagement.
Our experienced team assists with site selection, lease negotiation and store design to ensure your location is set up for success.
Receive proven systems & procedures, our head office is available to help with best-practice and troubleshooting.
We provide extensive training programs covering brand standards, operational procedures, menu prep, and business management.
Successful candidates will have a passion for the hospitality industry, deep operating experience, strong leadership skills, and the financial acumen to manage a successful enterprise. If you are driven, dedicated, and ready to embrace a proven system, you could be our next success story.
Take your restaurant experience further with our support.
Your questions about the Life & Brand franchise opportunity, answered.
The initial capital required varies depending on the brand, location, and size of the restaurant. Generally, you can expect an investment of R5m -R10m, with at least 50% required to be unencumbered, Lucky Fish and international opportunities may differ. A detailed breakdown is provided in our Franchise Disclosure Document.
Life & Brand offers a robust support system that includes comprehensive training, ongoing operational guidance, national and local marketing support, and most notably access to a competitive supply chain and central kitchen, which takes the complexities out of the store, ensuring consistent quality and cost control.
While direct restaurant ownership is not strictly required, we seek franchisees with extensive restaurant management experience, a passion for the hospitality industry, strong leadership skills, and the financial acumen to manage a successful enterprise. Being actively involved in the business is highly preferred.
Yes, we are actively expanding our brands’ footprint, both locally and internationally. We welcome inquiries from experienced operators in new markets. Areas of particular interest include UAE, Namibia, Botswana and other SADC regions.
Ready to learn more? Fill out the form below to start the conversation about joining the Life & Brand family.
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